Author: Stephen Spry
Nickame: admin
Real Name: Stephen Spry
Profile: On the 'net full time since 1995, Stephen has built a variety of web sites which focus on helping people in small business.
Website: http://www.netmarketingtoolbox.com
RSS Feed: http://onlinemarketingfundamentals.com/author/admin/feed/
Posts by Stephen Spry
Continuity Programs - Getting Started OnLine - Part 8
May 23, 2008
Perhaps the “best” way to make money online - or offline for that matter - is to develop some sort on “continuity” program, where a recurring fee is charged to allow customers to continue to use that service.
The first example of this you would have already met online is your ISP (Internet Service Provider) who […]
Akismet Explained
May 20, 2008
This page carries a bad language or offensive behaviour warning… seriously!
We’re about to go and check out the variety of comment and trackback spam you will be subjected to with your blog. Much of it is totally useless, and a lot of it most people will find offensive.
So be warned… it may not be for […]
Modifying Your WordPress Theme
May 20, 2008
As part of the site upgrade to Wordpress for Mistletoe Wines that I am currently working on, I installed a purchased custom theme which we absolutely loved the “look” of. However, there were “problems” with the actual layout of the theme, and things were not behaving the way I wanted them to.
The two videos on […]
Wordpress Themes Explained
May 19, 2008
It won’t be long before you tire of the “default” theme which comes with your basic WordPress installation, and you’ll start looking at replacing the theme to put your own “personality” and functionality to it.
There are literally thousands of free and paid WordPress themes you can choose from, and more importantly learn from so that […]
Making Money From Affiliate Programs - Getting Started OnLine - Part 7
May 19, 2008
The idea of Affiliate Programs is quite simple…
Your send your visitors or customers to a related merchant site. If they buy, you earn a commission, which can range anywhere from 2% for some physical products, to up to 100% for info-products.
But it’s a numbers game!
A very BIG numbers game!
And unless you have LOTS of visitors […]
Do You Offer Downloadable Products?
May 14, 2008
If you offer downloadable products or freebies to your visitors - i.e. ebooks, music, mp3’s, etc - then spare a thought for a couple of things that will make life so-o-o much easier for your visitor AND for you.
As anyone who’s been to a giveaway site will attest, downloading a whole bunch of zip files […]
How Little Do Your Visitors Read?
May 8, 2008
Web usability expert Jakob Nieslen recently reported that:
“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”
It seems that web surfers don’t waste much time in deciding on the usefulness of a web page… and the longer the page, the “less” […]
19 Common Blogging Terms
April 29, 2008
Blogs have definitely got their own unique vocabulary. So if you get stuck with a new word that relates to blogging, look here for your unofficial answer:
Blogger - The person who owns the blog.
Blog Hopping - Hopping from one blog to another by clicking on link after link, usually starting with a blogroll. […]
Don’t Forget To Test Your Links!
April 29, 2008
I forgot to test the links after completing the basic installation and configuration of my new WordPress site.
When I did, I got a rude shock! 404 errors - or “Page Not Found” errors popping up everywhere!
I traced this problem back to some sort of issue with the Permalink structure I had set up for /%postname%/
For […]
Lights… Camera… Statistics!
April 28, 2008
Unless you’ve been under a log lately, you should have noticed my branching out into providing free video tutorials at OnLine Marketing Fundamentals.
Currently these tutorials deal with my Content Management System of choice… WordPress - and some of the other essential software you’ll meet in running your online business.
When I first posted these videos, I […]




