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	<title>Online Marketing Fundamentals</title>
	<link>http://onlinemarketingfundamentals.com</link>
	<description>Get The Basics Right For Your OnLine Business</description>
	<lastBuildDate>Thu, 22 May 2008 23:10:54 +0000</lastBuildDate>
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		<title>Continuity Programs - Getting Started OnLine - Part 8</title>
		<description>Perhaps the "best" way to make money online - or offline for that matter - is to develop some sort on "continuity" program, where a recurring fee is charged to allow customers to continue to use that service.

The first example of this you would have already met online is your ...</description>
		<link>http://onlinemarketingfundamentals.com/continuity-programs-getting-started-online-part-8/</link>
			</item>
	<item>
		<title>Akismet Explained</title>
		<description>This page carries a bad language or offensive behaviour warning... seriously!

We're about to go and check out the variety of comment and trackback spam you will be subjected to with your blog. Much of it is totally useless, and a lot of it most people will find offensive.

So be warned... ...</description>
		<link>http://onlinemarketingfundamentals.com/akismet-explained/</link>
			</item>
	<item>
		<title>Modifying Your WordPress Theme</title>
		<description>As part of the site upgrade to Wordpress for Mistletoe Wines that I am currently working on, I installed a purchased custom theme which we absolutely loved the "look" of. However, there were "problems" with the actual layout of the theme, and things were not behaving the way I wanted ...</description>
		<link>http://onlinemarketingfundamentals.com/wordpress-modifying-themes/</link>
			</item>
	<item>
		<title>Wordpress Themes Explained</title>
		<description>It won't be long before you tire of the "default" theme which comes with your basic WordPress installation, and you'll start looking at replacing the theme to put your own "personality" and functionality to it.

There are literally thousands of free and paid WordPress themes you can choose from, and more ...</description>
		<link>http://onlinemarketingfundamentals.com/wordpress-themes-explained/</link>
			</item>
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		<title>Making Money From Affiliate Programs - Getting Started OnLine - Part 7</title>
		<description>The idea of Affiliate Programs is quite simple...

Your send your visitors or customers to a related merchant site. If they buy, you earn a commission, which can range anywhere from 2% for some physical products, to up to 100% for info-products.

But it's a numbers game!

A very BIG numbers game!

And unless ...</description>
		<link>http://onlinemarketingfundamentals.com/making-money-from-affiliate-programs-getting-started-online-part-7/</link>
			</item>
	<item>
		<title>Do You Offer Downloadable Products?</title>
		<description>If you offer downloadable products or freebies to your visitors - i.e. ebooks, music, mp3's, etc - then spare a thought for a couple of things that will make life so-o-o much easier for your visitor AND for you.

As anyone who's been to a giveaway site will attest, downloading a ...</description>
		<link>http://onlinemarketingfundamentals.com/do-you-offer-downloadable-products/</link>
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		<title>How Little Do Your Visitors Read?</title>
		<description>Web usability expert Jakob Nieslen recently reported that:
"On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely."

It seems that web surfers don't waste much time in deciding on the usefulness of a web page... and the ...</description>
		<link>http://onlinemarketingfundamentals.com/how-little-do-your-visitors-read/</link>
			</item>
	<item>
		<title>19 Common Blogging Terms</title>
		<description>Blogs have definitely got their own unique vocabulary.  So if you get stuck with a new word that relates to blogging, look here for your unofficial answer:

Blogger - The person who owns the blog.

Blog Hopping - Hopping from one blog to another by clicking on link after link, usually ...</description>
		<link>http://onlinemarketingfundamentals.com/19-common-blogging-terms/</link>
			</item>
	<item>
		<title>Don&#8217;t Forget To Test Your Links!</title>
		<description>I forgot to test the links after completing the basic installation and configuration of my new WordPress site.

When I did, I got a rude shock! 404 errors - or "Page Not Found" errors popping up everywhere!

I traced this problem back to some sort of issue with the Permalink structure I ...</description>
		<link>http://onlinemarketingfundamentals.com/wordpress-permalink-problem/</link>
			</item>
	<item>
		<title>Lights&#8230; Camera&#8230; Statistics!</title>
		<description>Unless you've been under a log lately, you should have noticed my branching out into providing free video tutorials at OnLine Marketing Fundamentals.

Currently these tutorials deal with my Content Management System of choice... WordPress - and some of the other essential software you'll meet in running your online business.

When I ...</description>
		<link>http://onlinemarketingfundamentals.com/lights-camera-statistics/</link>
			</item>
	<item>
		<title>Filezilla - Free FTP Software - Tutorial</title>
		<description>If you're going to be doing anything online with web servers, you need to know how to use FTP software to transfer files between your computer and your web server.

Filezilla is free FTP (File Transfer Protocol) program which is fairly simple to operate because it uses a "drag and drop" ...</description>
		<link>http://onlinemarketingfundamentals.com/filezilla-ftp-tutorial/</link>
			</item>
	<item>
		<title>Essential WordPress 2.5 Basic Configurations - Video Tutorial</title>
		<description>Once you've installed WordPress 2.5, there are some essential changes you really MUST make to your basic setup. This second video tutorial in my new series outlines these essential changes you must make which reflect some security and SEO (Search Engine Optimisation) considerations...


Duration: 9min 40 secs - File size: 12.1MB ...</description>
		<link>http://onlinemarketingfundamentals.com/wordpress-essential-configuration-video-tutorial/</link>
			</item>
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		<title>Installing Wordpress - Video Tutorial</title>
		<description>There's no doubt in my mind that WordPress is an excellent content management system! It makes looking after your site so easy... and has excellent built in features that can really take you to the next level with your marketing!

And.. considering it is a FREE application, and is probably already ...</description>
		<link>http://onlinemarketingfundamentals.com/installing-wordpress-video-tutorial/</link>
			</item>
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		<title>Get With The (OnLine Video Marketing) Program</title>
		<description>I've been a little engrossed over the last few days... experimenting with something I know I MUST get my head around... and that's using video to enhance my online marketing!

Why? Well... it's just the way it is :)

It's the way the Internet is going, and if you aren't keeping up ...</description>
		<link>http://onlinemarketingfundamentals.com/get-with-the-online-video-marketing-program/</link>
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		<title>Up For A Challenge? Starts Monday April 21!</title>
		<description>I always get excited by live learning events, and this one is no exception!

This Monday, April 21, Derek Gehl reckons he's going to be able to build a profitable web site from scratch in only four days, and you can watch over his shoulder as he does it!

Now if you ...</description>
		<link>http://onlinemarketingfundamentals.com/derek-gehl-challenge/</link>
			</item>
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		<title>Redirecting and Cloaking URLs - Easily!</title>
		<description>One of the most popular and most used URL shortening/cloaking services on the Internet has to be TinyURL.com.

Simply, they shorten long URLs (or web addresses) so they'll "fit" better into emails.

Another popular use is to "cloak" or hide affiliate links from your visitor, so only the tinyurl.com address and the ...</description>
		<link>http://onlinemarketingfundamentals.com/redirecting-and-cloaking-urls-easily/</link>
			</item>
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		<title>&#8220;Officially&#8221; One Month Old - What&#8217;s Happened?</title>
		<description>Wow... how time flies!

It's already been one month since the "official" launch of the OnLine Marketing Fundamentals web site, with NO big fanfare, NO paid promotion, NO big list and NO JV partners to tell the world...

What's happened in that time?

What "behind the scenes" stats can I reveal to you?

What ...</description>
		<link>http://onlinemarketingfundamentals.com/officially-one-month-old-whats-happened/</link>
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		<title>Know Thy Neighbours</title>
		<description>The vast majority of people use web hosting services which are shared with hundreds of other web sites.

As explained in Web Site Hosting 101 this can create problems for you if one of your "neighbours" on that shared computer does stupid or bad things!

So it's probably a very good idea ...</description>
		<link>http://onlinemarketingfundamentals.com/know-thy-neighbours/</link>
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	<item>
		<title>Got A ReallyLongDomainName.com?</title>
		<description>The problems with having a really long domain name, are: they take forever to type
 making typos can send you to the wrong place
 aren't easy to remember
 look STUPID in email marketing when the links wrap to several lines, and
 when using keywords in your file names, the link ...</description>
		<link>http://onlinemarketingfundamentals.com/got-a-reallylongdomainnamecom/</link>
			</item>
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		<title>Monetisation Through Advertising - Getting Started Online - Part 6</title>
		<description>In Part 5 of this series I implored you to make building a list your number one objective in your web site monetisation strategy.

Building a list implies follow-up marketing with your prospects and earning money from the highly profitable "back-end" (or hidden from the general public) communications you make.

But before ...</description>
		<link>http://onlinemarketingfundamentals.com/monetisation-through-advertising-getting-started-online-part-6/</link>
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