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How Little Do Your Visitors Read?

Web usability expert Jakob Nieslen recently reported that:

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.”

It seems that web surfers don’t waste much time in deciding on the usefulness of a web page… and the longer the page, the “less” of it that actually gets read!

Remember this with every Internet-based communication you make!

Especially with email marketing.

Jakob’s recommendation? In most cases…
“You’d be wise to put your word count on a strict diet!”

Follow Up Reading:
How Users Read on the Web
Writing for the Web
How Little Do Users Read?

P.S. Look at the mix of ALL elements on your web pages – ads, navigation etc? How many choices are you offering visitors which might distract them from your primary objective?

Are you making things so hard that their simple solution is that big red “X” in the top RH corner?


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